一、项目简介（Project Introduction）

2022年，为进一步推进乡村地区学校“三大球”特别是足球运动发展，进一步助力体教融合和“双减”政策落地，姚基金与中国足球发展基金会联手打造“美丽乡村足球季”项目品牌，旨在依托姚基金完善的项目模式和运营体系，通过体育志愿者支教、硬件捐赠、联赛等形式提升乡村学校足球发展，帮助更多乡村地区孩子圆梦绿茵场，享受足球运动的快乐，因体育而成长。截至目前，2022-2024姚基金·美丽乡村足球季项目共在广西、湖北、甘肃、宁夏、山西、湖南6个赛区开展项目，总计派出南宁师范大学师园学院、武汉体育学院、西北民族大学、宁夏理工学院、陇东学院、湖南人文科技学院、中北大学、湘南学院8所高校的280名志愿者，受益项目学校 280所，受益人数约21.5万人次。

In 2022, to further promote the development of "three major ball" sports, especially football, in rural schools, and to further support the integration of sports and education as well as the implementation of the "double reduction" policy, Yao Foundation teamed up with China Football Development Foundation to create the "Beautiful Rural Football Season" project brand. The aim is to leverage Yao Foundation's well-established project model and operational system to enhance the development of football in rural schools through sports volunteer teaching, hardware donations, and league competitions. This project helps more children in rural areas fulfill their dreams on the football field, enjoy the joy of football, and grow through sports. For now, Yao Foundation Beautiful Rural Football Season project from 2022 to 2024 has been carried out in six competition areas, including Guangxi, Hubei, Gansu, Ningxia, Shanxi, and Hunan. A total of 280 volunteers from eight universities, including Nanning Normal University, Wuhan Sports University, Northwest Minzu University, Ningxia Institute of Science and Technology, Longdong University, Hunan University of Humanities, Science and Technology, North University of China, and Xiangnan University, have been dispatched. The project has benefited 280 schools and approximately 215,000 people.

二、2024姚基金美丽乡村足球季全国邀请赛（2024 Yao Foundation Beautiful Rural Football Season National Invitational Tournament）

在中国足球发展基金会、北京华彬文化基金会的鼎力支持下，2024首届姚基金·美丽乡村足球季全国邀请赛于7月13-17日在北京市青少年体育运动示范基地华彬生态园举行，现场汇聚了来自湖北、湖南、山西、甘肃、广西等省份偏远乡村的15支优秀足球队。赛事为期五天四晚，共举行31场比赛，参赛队伍15支共计189人（含球员146人，领队和支教志愿者43人）。

With the strong support of China Football Development Foundation and Reignwood Culture Foundation, the first Yao Foundation Beautiful Rural Football Season National Invitational Tournament was held from July 13 to 17 at the Reignwood Pine Valley , a youth sports demonstration base in Beijing. The event brought together 15 outstanding football teams from remote rural areas in provinces such as Hubei, Hunan, Shanxi, Gansu, and Guangxi. The tournament lasted for five days and four nights, with a total of 31 matches. There were 15 participating teams consisting of 189 people (including 146 players and 43 team leaders and volunteer teachers).